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Michelson & Associates, Inc.
About Us
Client Services: An Overview
What is Marketing Research?
Primary Reasearch
Secondary Research
Case Studies
Contracts & Billing
Demographic Mapping
Focus Groups
Survey Research
Mystery Shopping
Request A Quote

Introduction to Research Services
The following web pages contain an in-depth overview of the Research Services offered by Michelson & Associates, Inc.

At Michelson & Associates, Inc., each of our research methods are specifically designed to meet our clients' individual objectives based on their particular needs. Our methodology is designed to provide the maximum amount of primary information at the lowest possible cost.

In order to understand complex marketing problems, we recommend gathering data using a combination of research methods. This approach provides a unique checks and balances system to help validate information and provide more accurate perspectives for developing strategic planning.

Most commonly, these methods involve:

Focus Groups
Mystery Shopping
Survey Methods including:
---TeleSurveys, MailSurveys and SiteSurveys

At Michelson & Associates, Inc. we specialize in:

Qualitative & Quantitative Studies

It's important that you know the difference between these two methods in order for your company to get the results you're looking for.

Qualitative studies are used for understanding a broad-view of things, they feature in-depth interviews with open-ended questions and are used to determine, for example, "How do people feel about the color purple?"

On the other hand, Quantitative studies are conducted through random sampling featuring statistics and numbers. They determine, for example, "How many people prefer the color purple.

Consumer & Business-to-Business Research
Concept Testing & Product Development
Customer Service & Satisfaction Measurement
Market Analysis & Strategic Planning

Michelson & Associates, Inc. offers several insightful and cost-effective research methods to provide this information:

Focus Groups
Mystery Shopping
Survey Research -
---TeleSurveys / SiteSurveys / MailSurveys / NetSurveys

With these proven techniques, Michelson & Associates, Inc. provides the highest quality customized research services at the lowest possible cost.

When you work with Michelson & Associates, Inc. you can expect:

Specialized services
Organizational ability
Experienced management
Qualified field representatives
Prompt turnaround
Accurate data analysis reporting

Most importantly...
Your satisfaction with our services is guaranteed.

For a consultation on which methods are best meet your specific needs, call Mark Michelson @ 516-576-1188 or send e-mail to:

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Michelson & Associates, Inc.
C/O Service Evaluation Concepts, 210 Crossways Park Drive
Woodbury, NY 11797
V: 516-576-1188
F: 516-450-3466

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